LOOVE Privacy Policy

(In accordance with the Protection of Personal Information Act 4 of 2013 – POPIA) 
Effective Date: [Insert Date]

1. Introduction

LOOVE (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently in accordance with the Protection of Personal Information Act (POPIA). 
POPIA exists to safeguard your constitutional right to privacy and regulate how personal information is processed by businesses in South Africa. 

2. Responsible Party

LOOVE is the responsible party for processing your personal information. 
Company Name: LOOVE
Email: hello@loove.co.za
Website: www.loove.co.za

3. What Personal Information We Collect

We may collect and process the following personal information:

  • Full name and surname
  • Contact details (email address, phone number)
  • Delivery address
  • Payment details (processed securely via third-party providers)
  • Purchase history
  • Website usage data (cookies, IP address, browsing behaviour)

Under POPIA, personal information includes any data that can identify you, such as contact details or online identifiers. 

4. How We Collect Information

We collect personal information:

  • Directly from you when you:
  • Place an order
  • Sign up on our website
  • Contact us
  • Automatically through cookies and website analytics
  • From third-party service providers (e.g., payment gateways)

5. Purpose of Collecting Personal Information

We collect and use your information to:

  • Process and deliver orders
  • Communicate with you regarding your purchase
  • Provide customer support
  • Improve our products and services
  • Send marketing communications (only with your consent)
  • Comply with legal and regulatory obligations

POPIA requires that personal information be collected for a specific, lawful purpose and not used beyond that purpose.

6. Legal Basis for Processing

We process your personal information when:

  • You give consent
  • It is necessary to fulfill a contract (e.g., processing your order)
  • Required by law
  • It is in our legitimate business interests

7. Sharing of Personal Information

We may share your information with:

  • Courier companies (for delivery)
  • Payment processors (e.g., PayFast, Yoco)
  • IT and website service providers
  • Legal or regulatory authorities (if required by law)

All third parties are required to protect your information in accordance with POPIA.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

  • Loss
  • Unauthorised access
  • Misuse
  • Alteration

POPIA requires businesses to implement appropriate security safeguards to protect personal data. 

9. Data Retention

We will retain your personal information only for as long as necessary:

  • To fulfil the purpose for which it was collected
  • To comply with legal obligations
  • For legitimate business purposes

10. Your Rights (Under POPIA)

You have the right to:

  • Access your personal information
  • Request correction or deletion
  • Object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator

POPIA guarantees these rights to all data subjects. 

11. Cookies and Website Tracking

Our website uses cookies to:

  • Improve user experience
  • Analyse website traffic
  • Personalise content

You can disable cookies in your browser settings.

12. Marketing Communications

  • You will only receive marketing messages if you opt in
  • You can unsubscribe at any time

POPIA requires consent for direct marketing communications. 

13. Data Breaches

In the event of a data breach, LOOVE will:

  • Notify affected individuals
  • Inform the Information Regulator

As required under POPIA. 

14. Changes to This Policy

We may update this Privacy Policy from time to time. 
Updates will be posted on our website.

15. Contact Us

If you have any questions or wish to exercise your rights:

Email: hello@loove.co.za 
Website: www.loove.co.za

16. Information Regulator 
(South Africa)

You have the right to lodge a complaint with:

The Information Regulator (South Africa)
Website: https://inforegulator.org.za

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